This article is part of Women in Music, a three-part series exploring the women working behind the scenes in Ghana’s music industry
Elizabeth “Lyza” Ntiamoah is a music industry executive, strategist, and entrepreneur with over six years of experience in music and creative business. She is the co-founder of Eastern Child, a music business spanning distribution, artist management, and consultancy, built on the belief that Africa’s music deserves both global reach and proper infrastructure.
Previously General Manager of Boomplay Ghana — one of Africa’s leading streaming platforms — Lyza brought an artist-first approach to one of the continent’s most influential DSPs, having earlier served as its Content Acquisition Manager.
Her early career includes work as a radio correspondent and presenter, and roles in management and PR with Supreme Rights Ghana, Harmony Records, and TTD Media Group / Singitdamnit, home to acclaimed rapper M.anifest.
Lyza has worked with artists including Wurld, Danista, CKay, and Kojo Cue, delivering market-specific strategies across Africa. She currently manages Ghanaian artist Bryan The Mensah and consults for artists and industry players navigating the evolving music landscape.
She has also spoken at panels, including the ACCES Music Conference and The Robert Smith Law Group on creative rights and opportunities.
Here’s our interview with “Lyza”:
How and why did you jump into the industry role you’re in?
Elizabeth Ntiamoah: I was one of those people with strong opinions about how things should be done in the industry, but I realized pretty quickly that talking about it wasn’t going to move anything. So I stopped talking and started doing.
I took online courses, starting with music business fundamentals, then copyright, and kept building from there. That journey took me from advisory roles with artists, into management, and eventually into working with a music DSP. Every step taught me something that the previous one couldn’t.
What are some of the positive things about Ghana’s music industry?
Elizabeth Ntiamoah: The talent. There’s a slight misconception that our sound is one-dimensional, but that couldn’t be further from the truth. We just need to come to it with open ears and an open mind.
“….When someone who’s never navigated a publishing deal starts opining on royalties, or someone with no streaming background starts advising on DSP strategy, it muddies the water for everyone, especially the artists trying to make informed decisions.”
Every genre, every mood exists here. Ghana’s music is far more layered than the world has been allowed to see, and that’s actually exciting, it means there’s so much more to uncover.
What are some of the negative things about Ghana’s music industry?
Elizabeth Ntiamoah: The ecosystem is bigger than the artist, but we don’t always treat it that way. DJs, executives, songwriters, curators. These are the people holding the infrastructure together, and they deserve their flowers too.
The industry tends to shine the spotlight in one direction and forget the rest of the room. And honestly, we’re not learning fast enough, myself very much included. The world is moving, and we need to move with it.
What’s one thing you wish to see change in the industry?
Elizabeth Ntiamoah: Expertise needs boundaries, and I mean that respectfully. Being deeply skilled in one area of the industry doesn’t automatically qualify someone to speak authoritatively on all of it.
I’d love to see more people own their lane confidently. When someone who’s never navigated a publishing deal starts opining on royalties, or someone with no streaming background starts advising on DSP strategy, it muddies the water for everyone, especially the artists trying to make informed decisions.
Who’s your favorite artist (local/international) right now and why?
Elizabeth Ntiamoah: This is genuinely a tough one. Locally, I’ve been listening to a lot of the newer wave without skipping, Anabel Rose, 99phaces, Notse, Arathejay.
There’s something really alive in what they’re making. Internationally, Tochi and Nebiu have had my attention for a while now. I know that’s a long list.
What are you working on right now and for this year?
Elizabeth Ntiamoah: First and most importantly, figuring out how to feed solids to a baby. That’s the real project right now. But professionally, I’m leaning into learning AI and how it can help me scale what I’m building across music distribution, consultancy, and management.
The intersection of technology and the music business is where a lot of the next opportunities are, and I want to be ready for them.
