This article is part of Women in Music, a three-part series exploring the women working behind the scenes in Ghana’s music industry
Margaret “Meg” Sagoe is a music and culture enthusiast dedicated to elevating emerging artists and non-mainstream genres.
Through her work at Guide Radio 91.5 FM and the curation of events like 915 Funhouse and Soul Beach, she has built vital platforms for diverse talent and industry professionals.
With a background spanning Kuulpeeps, EchoHouse and the Afrochella Music Museum, Meg blends her expertise in music programming with her skills as a freelance writer and PR practitioner.
Below is our interview:
How and why did you jump into the industry role you’re in?
Margaret Sagoe: It’s been quite the journey and I’ve worn many hats along the way, but it really started with one opportunity at Echo House’s Kuulpeeps. That was the moment I realized I’d do any job (Ethical!), as long as it was connected to music. I understood very early that if I was going to work hard, it had to be in something I genuinely loved, and I’ve always loved music.
I never thought it was something I could build a career in, but once Kuulpeeps made me the Legon Campus Editor-in-Chief and I was tasked with building and growing the Legon arm of the platform, that’s where I discovered the power of platforming people, giving stories space, shaping conversations, and creating something others wanted to engage with.
By the time I graduated and joined Kuulpeeps full-time as Music Editor, I knew I wanted to commit to this industry fully. And now, as a very curious person, I have explored different roles across the music and entertainment ecosystem from streaming companies to radio, global music and culture publications, shows, concerts, festivals, and beyond.
Every role has come together to make me who I am today. It’s sharpened my understanding of how the machine works, and more importantly, how it can work better.
What are some of the positive things about Ghana’s music industry?
Margaret Sagoe: The talent. It’s undeniable.
What are some of the negative things about Ghana’s music industry?
Margaret Sagoe: For me, one thing I’ve realized that’s slowing us down is the illusion of knowledge & support backed by greed & entitlement. What I have realized is that a lot of people position themselves as experts, but there’s usually a lack of real structure, research, and long-term thinking behind the scenes.
“I want to be in positions where I can open gates and not just walk through them. I want more Ghanaian talent to access rooms and levels they may not even realize are possible yet. I want more for us.”
Many are winging it, half-committing, or operating without fully understanding global standards or what they are doing. There’s a serious lack of discipline and accountability in this space, but I trust that change is inevitable, and we’d eventually drop the scales and improve.
What’s one thing you wish to see change in the industry?
Margaret Sagoe: A stronger united front, built on honesty.
If more stakeholders were transparent about what they know and what they don’t know, things would improve. I believe strongly that that shift alone could elevate the entire ecosystem. There’s no solution to fixing the music industry. The people just need to change, be, and do better.
Who’s your favorite artist (local/international) right now and why?
Margaret Sagoe: I don’t usually do “favorites” because I consume music based on my mood and intention (But Kanye West and Nasty C will always be my GOATs)
But I’m rooting for a number of emerging artists here in Ghana. I love every Rcee drop, this new direction he’s on with Highlife is just perfect. I am a die-hard Anabel Rose fan, and I have been exploring some East African & Moroccan sounds and a TON of Afrohouse/Afrotech sounds.
But I’m easy. With music, I see links or snippets on my timeline (X), I check them out. I hear a song outside & I like the song, I save it for later, and I immerse myself in it.
What are you working on right now and for this year?
Margaret Sagoe: I’m following where the music leads.
I currently manage DJ Shagy, a dance music DJ, and we are dropping Amapiano, Afrohous/Afrotech records. There’s a misconception that dance music is foreign to us, but rhythm is African. Percussion is African. Movement is African and Shagy and I are working to present dance music in a way that reminds people of that.
We’ve got this event called “BAPTISM” that’s going to be one of our mediums designed to immerse skeptics into the world of dance music through intentional experience.
Beyond that, I’m a co-founder of TalonBK, a talent and experience agency, and UntitledPR, a PR firm that has been quietly consulting & supporting artists and creative brands with strategic storytelling for years.
But my long-term goal is simple: I want to be in positions where I can open gates and not just walk through them. I want more Ghanaian talent to access rooms and levels they may not even realize are possible yet. I want more for us.
